• When we collect information
• What type of information we collect
• How we collect information
• How we use information
• How long we keep information
• With whom we share information
• The steps we take to protect your information.
• How to correct any inaccuracies in the information
WHEN DO WE COLLECT INFORMATION?
Mark-up may collect information about you when you interact with us in the following ways:
• Access or browse our Website
• During the account application process
• Order any products or services us
• Communicate with us via e-mail, telephone, fax or other manner (eg social media)
• Request or register to receive information about our products or services
• Meet face to face or hand over your business card at a trade show, exhibition, corporate event, meeting, conference, PR event, training or any other event
WHAT INFORMATION DO WE COLLECT?
The information we collect is generally of two types: personally identifiable information and non-personally identifiable information.
Personally identifiable information comprises any information that can help us identify or locate an individual, including, without limitation, an individual’s name, address, e-mail address, telephone number, an online identifier (social media account or IP address), Personally identifiable information does not include publicly available information that is lawfully made available to the general public.
Non-personally identifiable information comprises information that does not by itself identify an individual. This information generally includes anonymous information about an individual’s use of the Website that includes, among other things, information concerning the date and time of visit, the pages of the Website visited, path through the Website, IP address, the type of browser and operating system used.
HOW DO WE COLLECT YOUR PERSONAL INFORMATION? AND WHY?
We do not collect personally identifiable information, except when you specifically and knowingly disclose such information. This information is generally collected when you order our products or services, register your business or branch, fill in surveys, enter promotional events (including competitions), correspond with us, discuss a service issue on the phone, sign up to receive Mark-up promotions and service updates or when we meet with you at meetings or events. If you disclose your personal information, we will only store and use such information that we need to meet your requests and our legitimate business objectives, including, where you have consented, providing you with information about products and services that we consider may be of interest to you. We primarily use your personal information to provide you with an improved and customised online experience and service. We may use this information for marketing purposes.
When purchasing through the Website, we employ a registration process which requires that you provide us with your first and last name, billing and shipping information (which includes your home or other physical address, the name of your city or town, your telephone number, your e-mail address or other personal contact information). If you choose not to provide your personal contact information at the point of collection, you will not be able to purchase products through the Website.
Personal Contact Information
We use your contact information to complete and support your purchases from us, to facilitate and improve your use of the Website, to communicate with you (including sending marketing communications) and to comply with any requirements of law. We also use this information to respond to any questions you might have and to provide you with information about special deals offered. This information may be disclosed to our staff and to third parties involved in the completion of your transaction and the delivery of your order.
Credit Card Information
When you order with us, you may will be called or prompted to provide your credit card information including the credit card number, card security code (also called CVV2, CVC2, CIDcode), the expiry date and the billing address. The third-party payment gateway service is fully compliant with Payment Card Industry Data Security Standard (PCI DSS) for payment processing.
Product Updates and Promotional E-mails
We regularly send product updates and promotional e-mails as a service to our existing customers, and to individuals who have registered or consented to receive such updates and emails. We will use your personal information to send you newsletters and e-mails periodically listing current special offers, promotions and deals only if you elect to receive these e-mails. If you have elected to receive these e-mails and wish to stop receiving them in the future, please follow the opt-out instructions provided on the e-mails.
If you contact us by telephone, e-mail, fax or letter with feedback, comments, questions or for any other reason, we may keep a record of that correspondence and collect your personal information to process your enquiries, respond to your requests and improve our services.
HOW DO WE COLLECT YOUR NON-PERSONAL INFORMATION? AND WHY?
Log files record a range of variables related to a visitor’s time on the Website. This includes, but is not limited to: IP addresses, browser versions and types, internet service providers, pages visited, entry/exit pages, referring sites, platform types, demographic information, connection speed etc. We use this information to understand how our visitors are using the Website and to discover how we might modify the site to better serve our customers. This information is gathered automatically when you visit the Website and is not personally identifiable.
As you browse the Website we may gather navigational data that shows what pages are visited and how long various features are used. This information will not reveal your identity or be linked to you personally. We use this information to facilitate and improve the Website; to comply with any requirements of law; to serve, or have a third party serve specialised or relevant advertising content and/or recommendations to you on the Website and third party sites; and for our internal purposes. We may from time to time supply the owners or operators of third party sites with information relating to the number of users linking to the Website from their sites. You cannot be identified from this information.
IP Addresses and System Specifications
When you access the Website, our servers may record your IP address. We may use IP addresses for system administration and troubleshooting, ensuring user compliance with our terms of service, investigating security breaches and compiling anonymous non-personal information such as how many users visited the Website.
HOW LONG WILL WE KEEP YOUR INFORMATION FOR?
Except as otherwise permitted or required by applicable law or regulation, we will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. In any event this will not usually exceed seven years from our last engagement with you after which the personal information will be securely destroyed. Under some circumstances we may anonymise your personal data so that it can no longer be associated with you. We reserve the right to use such anonymous and de-identified data for any legitimate business purpose without further notice to you or your consent.
HOW DO WE SHARE THE INFORMATION THAT WE COLLECT?
Our Service Providers and Strategic Partners
We may disclose your personally identifiable information to our service providers and strategic partners. For instance (without limitation), we will disclose your credit card information to our financial service providers and banks for processing and your name and address to the delivery service we use to deliver products that you purchase. These service providers and partners will have access to the personal information needed to perform their functions but may not use it for other purposes. Mark-up will not transfer your data to service providers and strategic partners outside of the EU.
We may disclose your personally identifiable information or otherwise use such information to communicate with you if required or permitted to do so by law or in the good-faith belief that such action is necessary to: (i) conform to legal requirements or comply with legal process or any governmental request; (ii) protect and defend the rights or property of Mark-up and its affiliates, licensors or licensees; (iii) enforce our applicable service agreements; or (iv) protect the personal safety or interests of TMark-up’s employees and consultants, other users of the Website or members of the public in urgent circumstances. We may also disclose any of your personal information to law enforcement or other appropriate third parties in connection with criminal investigations, investigation of fraud, infringement of intellectual property rights, or other suspected illegal activities, or as otherwise may be required by applicable law, or, as we deem necessary at our sole discretion, in order to protect the legitimate legal and business interests of Mark-up.
Change of Control
In the event that another company acquires all or substantially all of the assets related to Mark-up, or if we experience some other change of control event such as merger, insolvency, bankruptcy or receivership, we reserve the right to include any or all user-related information among the assets transferred to the acquiring company. We cannot guarantee that any entity receiving such information in connection with any of these transactions will comply with all the terms of this policy.
WHERE WE STORE YOUR PERSONAL INFORMATION
Mark-up stores your data on secured servers inside the EU.
We have clear data processes in place regarding the submission of your personal information. This will cover consent to transfer, storing, processing your personal information and data.
Mark-up takes appropriate security measures to protect against unauthorised access to, or unauthorised alteration, disclosure or destruction of, users’ information. We restrict access to your personally identifying information to employees who need to know that information in order to operate, develop or improve our products, services and the Website. Our servers are protected by firewalls and are physically located in secure data facilities to further increase security.
We use Secure Socket Layer (SSL) technology for mutual authentication, data encryption and data integrity. Although no computer is 100% safe from outside attacks, we believe that the steps we have taken to protect your personal information drastically reduce the likelihood of security problems to a level appropriate to the type of information involved.
Our goal is to ensure that our information about you is as accurate as possible and encourage you to promptly update your information if it changes.
You have the right to ask us not to process your personal information. We will usually inform you (before collecting your information) how we intend to use your information. You may request that we remove your personal information from our databases. We will endeavour to remove as much information as legally allowable. However, as we generally keep information related to past transactions for our records, we may not be able to completely remove all of your information.
Access to Information
You may request a copy (subject access request) of your personal information that Mark-up holds about you at no cost. If you wish to access or update your personal information please contact Mark-up by sending an email to email@example.com
If you have any cause for complaint about our use of your personal data Mark-up will investigate and attempt to resolve complaints and disputes regarding the use and disclosure of Personal Data in accordance with the principles contained in this Policy within 30 days of receiving a complaint. Please contact us via firstname.lastname@example.org . If we are unable to help, you have the right to lodge a complaint with the Information Commisioner’s Office. https://ico.org.uk/concerns/
Under certain circumstances, Mark-up may be required to disclose your personal data in response to valid requests by public authorities, including to meet national security or law enforcement requirements.